What metrics should we measure for success in Google Analytics? Google Analytics is a great tool to monitor traffic on your website. The insights provided by the platform will help you to understand the online dynamics and to effectively spend your online advertising budget. The most obvious metric in Google Analytics is the number of sessions, when a user is active on your website. We can see below that this blog had 73 sessions since it was started. It’s interesting to see that 30% of traffic was generated through social channels. As pointed out, you want to know where your traffic is coming from so you can effectively distribute your budget over the several channels. The quality of this traffic is something you would like to pay attention to. As we can see the bounce rate from the social channels is very high so you might want to adjust your strategy or content. If you have set a goal you want to see if there are any differences between the various sources. We...