What metrics should we measure for success in Google Analytics?

Google Analytics is a great tool to monitor traffic on your website. The insights provided by the platform will help you to understand the online dynamics and to effectively spend your online advertising budget.

The most obvious metric in Google Analytics is the number of sessions, when a user is active on your website. We can see below that this blog had 73 sessions since it was started. It’s interesting to see that 30% of traffic was generated through social channels. As pointed out, you want to know where your traffic is coming from so you can effectively distribute your budget over the several channels. The quality of this traffic is something you would like to pay attention to. As we can see the bounce rate from the social channels is very high so you might want to adjust your strategy or content.




If you have set a goal you want to see if there are any differences between the various sources. We can see here that referrals have a goal conversion of 8. The goal was set to a minimum duration of 2 minutes. The obvious interpretation of this data is that users from this source visit the website to actually read a blog post and pay attention to the content. Again, you might want to adjust your strategy or content accordingly.

Reacties

  1. Anoniem21 juni 2020 om 09:56

    Good note about having to adjust the strategy based on the data taken in! A good thing to keep in mind for anyone making a Digital Marketing Strategy!

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