Google Analytics for this blog - student number 10557066

In this final blog post I will focus on the Google Analytics results from the past weeks. I will focus on the main reports on the platform that will give us a good view of the performance which I will use to distillate some improvements and recommendations from. The main reports are sessions, source, conversion and audience.



Sessions

We can see above that this blog has 104 sessions since it was started. With an average duration of 1:31 minutes it’s clear that visitors stick around to read the content. For a non-commercial blog a bounce rate of around 50% is considered acceptable as it falls below 60% (Regalbuto, 2019). 



Source

It’s interesting to see that 35.6% of traffic was generated through social channels. 
As pointed out, you want to know where your traffic is coming from so you can effectively distribute your budget over the several channels. The quality of this traffic is something you would like to pay attention to. As we can see the bounce rate from the social channels is high at 66% so I might want to adjust the strategy or content.


Conversion

In the figure above we can see that there’s a total number of conversions of 13. The goal was set to a minimum duration of 2 minutes. The obvious interpretation of this data is that users actually read a blog post and pay attention to the content but with an average session of 1:31 minutes the set goal might be too ambitious in relation to the actual content.



Audience

The figure above shows the audience and no surprise that the majority of the visitors, 89%, are based in Ireland. Under normal circumstances this would be a good reason to think about localising the content of a blog. By this I mean adjusting the content to cater the main audience with the goal to interest them and create a returning audience. In this case, I could use Irish sources and use Ireland based examples.

Improvements and recommendations 

It’s clear that a significant proportion of the traffic was generated through social media channels. I can use this data to make the blog more accessible and suitable for an audience that’s using social media. In an e-commerce scenario the blog could consist of social media buttons and redirect links to social media pages to make the content more interactive. As the majority of the audience is based in Ireland the use of Irish sources and Ireland based examples would make sense to engage.

References

Regalbuto, G. (2019). What is an Acceptable Bounce Rate? Available at https://www.brightedge.com/blog/what-is-an-acceptable-bounce-rate

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