Using Ads as a channel in Digital Marketing Strategy



In the digital landscape of today it’s inevitable to use online ads as a channel for digital marketing. While most people hate to see ads on their social media timelines they have proven to be very effective. As a small business with a limited advertising budget it’s key to target the right audience. In the search for a suitable platform it’s likely to end up using Google Adwords. With 246 million unique visitors, 3.5 billion daily interactions and 700% return on investment it seems like an effective way to advertise digitally (Perricone, 2020). 

Google Ads is a paid advertising platform built around pay-per-click advertising (PPC). The advertiser only pays a certain amount when a potential customer clicks on their advertisement. It’s a very cost effective way to generate traffic from a well targeted audience (Perricone, 2020). 



Google Ads is only one example of an effective way to advertise online. Similar platforms are available like Facebook Ads to advertise on their social media channels. As a small business owner it’s important to know where your potential customers are so you can use the right platform to target your audience. Most platforms offer extensive analytic tools and ways to keep track of metrics. This offers insight in the effectiveness of your advertising campaigns and the flexibility to steer the advertising ship.


References

Perticone, C. (2020). The Ultimate Guide to Google Ads for 2020. Available at https://blog.hubspot.com/marketing/google-adwords-ppc

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