Using Social Media as part of your Digital Marketing Strategy
If we take a look at our personal lives we can’t deny that we spend a significant chunk of our time staring at our phones. Often we use our phone as a window into the life of other people and to post significant or insignificant events from our own life. As the use of social media has been embraced by the masses companies are eager to capitalize on the potential exposure of their brands.
The social media stats below (Chaffey, 2020) show why it has such huge potential from a digital marketing perspective. With over 3.9 billion users and an annual growth rate of 9.2% in the number of users it’s difficult to ignore. Brands need to be mindful about how to use these channels as the use of social media by individuals primarily lies in the interaction between friends and families. Brand exposure seems the most logical approach as the younger generations tend to use social media as a way to research products. So it’s key to have a well maintained and regularly updated social media presence/page creating valuable digital marketing content.
As social media is all about being social it’s important to create a loyal following by sincere interaction and using your brand to communicate with flair, humor and personality (Newlands, 2017). A great way to build this kind of credibility is to have a support handle on Twitter where you can set yourself apart from other brands. A great example of this approach is the support team of a music streaming company.
References
Chaffey, D. (2020). Global social media research summary 2020. Available at
Newlands, M. (2017). 10 Social Media Marketing Strategies for Companies. Available at
Interesting concept of phones being a window in others lives Daniel!
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